1. Have a clear messageThere’s probably all kinds of things you want to tell your audience, but stick to just one major idea or theme. This will make your content straightforward, easy to read, and an effective tool in driving your people to action.2. Tell people what to e...
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noun: empathythe ability to understand and share the feelings of another.At a time where it is almost guaranteed that most people are feeling at best on edge and at worst full-blown panic, 'sharing the feelings on another' might not feel like a fun prospect! Writing wit...
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