These workshops are a series of sessions designed to bring us to a place where you have an amazing, authentic group of words and descriptions with which you can speak about your business.

Below is an overview of what we will cover in each session. 
Every session is a unique conversation, not a lecture, and each conversation is customised to the business which takes it.

Session Overview


Key Words & Core Values

Discover the best words to use when communicating about your business and begin to identify company core values.


Internal & External Messages

Creating key statements that will simply and quickly communicate what is important both to your team and your client base.


Ideal Client Profile

Developing an extensive profile that describes your ideal client.


Brand Personality

Creating a brand personality, so your business becomes more relatable and unique.


Vision & Mission Statement

Developing clear statements which will identify both your business' key mission and points of difference.


Essential Templates & Guidelines

Solidifying material from past sessions into user-friendly guidelines and templates.


This includes the six individual sessions. Payment plans are available on inquiry.

Build Your Business Story Workshop

A mini workshop designed to empower you with a multipurpose business story.

"In the history of communication, there has never been (and never will be) a more powerful force than storytelling. Long before Once Upon A Time and Happily Ever After, there was a very real, very primal purpose for stories: survival. Through stories, we learned where the food was, who our friends were and how to avoid our ancestors' mistakes. 

Of course, our stories have changed a little. We do not need to share them for our personal survival, but rather to ensure our business can survive and thrive in these uncertain times.
Your story can share your passion and values with staff, and can be used as a marketing tool to draw in customers and create brand loyalty. " 

Over the course of only two sessions you will learn how to build, craft and disperse your business story across multiple different platforms including:

  • Social Media
  • Websites
  • Blogs
  • Internal Communications
  • Physical Collateral

Total Workshop Price: $299 +GST 

Build Your Communications Workshop

The exact way you talk about your business isn’t just important: it’s absolutely crucial to your success. So many people don’t take the time to craft their business communications thoughtfully and strategically, leading to misunderstandings, misrepresentations and missed opportunities.

  • Core Company Language
  • Key Internal & External Communications Guides
  • Ideal Customer Profiling and Target Messaging
  • Brand Reinforcement and Development

By the end of this workshop, business owners will be equipped to identify and tackle communications problems, and implement actionable plans to get the absolute best out of their business communications in the midst of rapidly changing digital and physical environments.

Price - $1200+ GST
Number of sessions 4 
Eligible for Regional Business Partners Co-funding 

I had an online workshop to create our brand story for The Good P.A and WOW! I can't recommend Courtney enough. It was quick and easy and we ended up with a really inspiring story that we can use for all of our content.

Chantelle Good - VARNTIGE


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